Cookie Policy

How What’s Up Montreal? uses cookies and similar technologies.

Cookie Policy — What’s Up Montreal?

Last updated: June 12, 2026

1. Introduction

This Cookie Policy explains how What’s Up Montreal (“we”, “our”, “us”) uses cookies and similar technologies on whatsupmontreal.com, in compliance with Québec’s Law 25 and applicable Canadian laws.


You may accept or refuse non‑essential cookies when visiting our website.

2. What is a cookie?

A cookie is a small text file stored on your device when you visit a website. It helps:

  • improve user experience
  • analyze site usage
  • personalize content or ads (if applicable)

3. Types of cookies we use

We use the following categories:


3.1 Essential cookies (required)

Necessary for the website to function. No consent required.


For example:

  • Security
  • Basic Preferences
  • Form Functionality
3.2 Analytics cookies (with consent)

Used to understand how visitors use our site.


Tool used: Google Analytics


These cookies collect:

  • Pages visited
  • Session duration
  • Device type
  • Anonymized browsing data
3.3 Marketing cookies (with consent)

Used to measure campaign performance and analyze user behavior.


Tools used:

  • Meta Pixel
  • Hotjar (User Behavior Analytics)

These cookies may track:

  • Actions taken on the website
  • User journeys
  • Interactions with our content

4. Purpose of using cookies

We use cookies to:

  • Improve website performance
  • Understand user behavior
  • Optimize marketing campaigns
  • Detect technical issues
  • Enhance user experience

5. Consent

Under Law 25:

  • Non‑essential cookies require explicit consent
  • Consent must be clear and informed
  • You may accept, refuse, or customize your choices
  • You may change your preferences at any time

6. Retention period

The duration varies depending on the type of cookie:

  • Essential cookies: session duration
  • Analytics cookies: 1–24 months
  • Marketing cookies: 1–24 months

7. Managing cookies

You may manage or delete cookies via:

  • Our consent banner
  • Your browser settings
  • Privacy management tools

8. Manage Your Cookie Preferences

You can reopen the cookie consent panel at any time to accept, reject, or customize non-essential cookies.

9. Cross‑border transfers

Some tools (Google, Meta, Hotjar) may transfer data outside Québec or Canada. We comply with Law 25 requirements for such transfers.

10. Contact

For questions: hello@whatsupmtl.com